April 10, 2018
Disruption as a term has come to be used so frequently that it has lost specific meaning. In this webinar, I bring precision to the term and focus on two specific questions. First, when a new technology is introduced to an industry, what are the conditions under which a previously successful incumbent is likely to falter as a result of technological change? I summarize the theory and evidence that best predicts this phenomenon, integrating it into a single framework. Second, what managerial actions are in shareholders’ interests for such an incumbent facing technological change? A key element of this analysis is that it considers the effectiveness of managerial policies prospectively across the entire set of threats that may emerge over time — not just the few that did in hindsight result in true disruption.
Vice Dean of Entrepreneurship and Innovation and the CIBC Professor of Entrepreneurship and e-Commerce