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Webinar: Managing the Threat of Technological Disruption

April 10, 2018

Tuesday, April 10 | 12:00 PM - 1:00 PM EDT

Disruption as a term has come to be used so frequently that it has lost specific meaning. In this webinar, I bring precision to the term and focus on two specific questions. First, when a new technology is introduced to an industry, what are the conditions under which a previously successful incumbent is likely to falter as a result of technological change? I summarize the theory and evidence that best predicts this phenomenon, integrating it into a single framework. Second, what managerial actions are in shareholders’ interests for such an incumbent facing technological change? A key element of this analysis is that it considers the effectiveness of managerial policies prospectively across the entire set of threats that may emerge over time — not just the few that did in hindsight result in true disruption.

Led by: Karl T. Ulrich

Vice Dean of  Entrepreneurship and Innovation and the CIBC Professor of Entrepreneurship and e-Commerce


Registration opens two weeks prior to the webinar. Open Registration Date: 03/27/2017


  • Date: Tuesday, April 10
  • Time: 12:00 PM - 1:00 PM EDT