Marketing plays a key role in Corporate Social Responsibility. Consumers value brands that do good and share their personal values. Yet they respond negatively to brands that they perceive as “greenwashing” or otherwise doing things insincerely. This session explores this tension and discusses best (and worst) practices of marketing a brand’s social impact.
Led by: Deborah Small, Laura and John J. Pomerantz Professor of Marketing; Professor of Psychology
Tuesday, April 20, 2021
12 – 1 p.m. EST