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Apr
20

Marketing CSR: Striking a Sincere Balance

April 20, 2021

Tuesday, April 20 | 12:00 PM - 1:00 PM EDT

Marketing plays a key role in Corporate Social Responsibility. Consumers value brands that do good and share their personal values. Yet they respond negatively to brands that they perceive as “greenwashing” or otherwise doing things insincerely. This session explores this tension and discusses best (and worst) practices of marketing a brand’s social impact.

Led by: Deborah Small, Laura and John J. Pomerantz Professor of Marketing; Professor of Psychology

 

Tuesday, April 20, 2021
12 – 1 p.m. EST

Details

  • Date: Tuesday, April 20
  • Time: 12:00 PM - 1:00 PM EDT