March 27, 2019
Led by Professor Kartik Hosanger, John C. Hower Professor of Technology & Digital Business & Professor of Management at The Wharton School.
As a company’s customer and employee count grows, scaling poses new challenges as many of the activities that worked well in a startup stage are no longer practical. For example, close and frequent interactions with customers by founders or customer success teams are ideal during an early stage but become expensive as businesses grow. Taking the business to the next level requires taking many of these successful approaches and automating them through internal or external tools. This session will focus on how to scale operations, customer acquisition, servicing, and retention through machine intelligence. We will discuss some of the tools available to businesses and whether to build or buy.
Registration and more details to come.