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Webinar: Why Does Talking about the Purpose of Work Often Demotivate Employees? How to Avoid the Vision Trap

October 19, 2017

Thursday, October 19 | 12:00 PM - 1:00 PM EDT

One of the most effective ways to motivate employees is by infusing work with a sense of purpose. In particular, employees respond positively to a compelling vision of the future. Yet we are naturally inclined to think and communicate about the future in ways that prevent, rather than help, other people sense that their work is connected to a meaningful purpose. I discuss research on the science of linguistics and cognitive psychology to unearth a series of tactics leaders can employ to communicate a compelling purpose and avoid falling into the vision trap.

Led by: Andrew Carton

Assistant Professor of Management


Registration opens two weeks prior to the webinar. Open Registration Date: 10/5/2017


  • Date: Thursday, October 19
  • Time: 12:00 PM - 1:00 PM EDT