October 19, 2017
One of the most effective ways to motivate employees is by infusing work with a sense of purpose. In particular, employees respond positively to a compelling vision of the future. Yet we are naturally inclined to think and communicate about the future in ways that prevent, rather than help, other people sense that their work is connected to a meaningful purpose. I discuss research on the science of linguistics and cognitive psychology to unearth a series of tactics leaders can employ to communicate a compelling purpose and avoid falling into the vision trap.
Assistant Professor of Management