November 08, 2017
Join Professor Raghu Iyengar for his talk “The Future of Marketing Science: New Data and Better Science”. It will be a discussion on how newly available marketing data and A/B testing in the field has helped companies make better decisions. Through numerous examples drawn from collaborations with international companies, Professor Iyengar will demonstrate the power of new data and better science in the field of marketing. Before the lecture, attendees are invited to enjoy the a networking reception.
The Wharton Customer Analytics Initiative (WCAI) is the world’s preeminent academic research center focusing on the development and application of customer analytics methods. Through WCAI’s innovative research opportunity program, world-class scholars collaborate with leading-edge businesses to ask and analyze critical questions. WCAI’s R&D “crowdsourcing” approach enables academic researchers from around the world to help companies understand how to better monetize the individual-level data they collect about customers through the development and application of new predictive models.