PHILADELPHIA

Wednesday, January 23

The Barnes Foundation
2025 Benjamin Franklin Pkwy,
Philadelphia, PA 19130


$10 Early Bird registration

$20 after December 20

Cocktails and Hors D’Oeuvres
will be served

Free Parking

5:30 PM – 6:30 PM
Welcome Cocktail Reception
and self-guided tour of the Barnes 

6:30 PM – 7:30 PM
Faculty Program

7:30 PM – 8:30 PM
Networking Reception
Cocktails and Coffee

RegisterNow

PHILADELPHIA

Wednesday, January 23

The Barnes Foundation
2025 Benjamin Franklin Pkwy,
Philadelphia, PA 19130

5:30 PM – 6:30 PM
Welcome Reception

6:30 PM – 7:30 PM
Faculty Program

7:30 PM – 8:30 PM
Networking Reception


$10 Early Bird registration

$20 after December 20

Cocktails and Hors D’Oeuvres
will be served

Free Parking

RegisterNow

Now, More Than Ever, the world needs Wharton.

Join us as we celebrate More Than Ever, Wharton’s campaign, and hear an all-star lineup of Wharton professors present their latest research in a dynamic format. Enjoy conversations with industry thought leaders, alumni, and faculty at a reception following the program.

#MoreThanEver

Featured Faculty

Gad Allon
Jeffrey A. Keswin Professor; Professor of Operations, Information, and Decisions; Director of the Jerome Fisher Program in Management & Technology

The Impact of Behavioral and Economic Drivers on Gig Economy Workers

In the ever-expanding “gig economy”, independent workers freely choose when to work as well as seamlessly switch between multiple platforms that offer different incentives. Once a small minority of low-skilled workers with relatively low income, the gig economy now attracts high-skilled workers who are opting to join a flexible workforce. Companies greatly benefit from increased labor flexibility as they can hire workers with different skill levels to work at different times while paying them only for the work they perform. Professor Allon will discuss his collaboration with a ride-hailing company, the goal of which is to not only improve the way of predicting the number of drivers who will work during a given day and time, but also understand how to better incentivize them, as a way to match supply and demand.

Gad Allon
Jeffrey A. Keswin Professor; Professor of Operations, Information, and Decisions; Director of the Jerome Fisher Program in Management & Technology

The Impact of Behavioral and Economic Drivers on Gig Economy Workers

In the ever-expanding “gig economy”, independent workers freely choose when to work as well as seamlessly switch between multiple platforms that offer different incentives. Once a small minority of low-skilled workers with relatively low income, the gig economy now attracts high-skilled workers who are opting to join a flexible workforce. Companies greatly benefit from increased labor flexibility as they can hire workers with different skill levels to work at different times while paying them only for the work they perform. Professor Allon will discuss his collaboration with a ride-hailing company, the goal of which is to not only improve the way of predicting the number of drivers who will work during a given day and time, but also understand how to better incentivize them, as a way to match supply and demand.

Peter Conti-Brown
Assistant Professor of Legal Studies & Business Ethics

Other People’s Money: The Law, History, and Politics of Financial Institutions

Money is fungible, one dollar as good as the next. But what happens when we put a pile of money into a different institutional bucket? Call it a hedge fund, or a university endowment, or a central bank. Then everything changes. Professor Conti-Brown, a legal scholar and a financial historian, explains why studying the “buckets” of financial institutions — including their laws, histories, politics, and ethics — can be even more important than studying the money itself.

Peter Conti-Brown
Assistant Professor of Legal Studies & Business Ethics

Other People’s Money: The Law, History, and Politics of Financial Institutions

Money is fungible, one dollar as good as the next. But what happens when we put a pile of money into a different institutional bucket? Call it a hedge fund, or a university endowment, or a central bank. Then everything changes. Professor Conti-Brown, a legal scholar and a financial historian, explains why studying the “buckets” of financial institutions — including their laws, histories, politics, and ethics — can be even more important than studying the money itself.

Americus Reed
The Whitney M. Young Jr. Professor
Professor of Marketing

Identity Loyalty: Connecting the Brand and the Customer

In this provocative, interactive session, Dr. Americus Reed II describes how a brand can unlock a kind of marketing nirvana — where customers internalize a brand, product, service, company, behavior or other person as part of who they are, creating a proud community of brand advocates who promote, praise and defend the brand. The session also takes a deeper look into how identity loyalty principals can be strategically used to create value for a company by building brands, products, services and a community of customers from within.

Americus Reed
The Whitney M. Young Jr. Professor
Professor of Marketing

Identity Loyalty: Connecting the Brand and the Customer

In this provocative, interactive session, Dr. Americus Reed II describes how a brand can unlock a kind of marketing nirvana — where customers internalize a brand, product, service, company, behavior or other person as part of who they are, creating a proud community of brand advocates who promote, praise and defend the brand. The session also takes a deeper look into how identity loyalty principals can be strategically used to create value for a company by building brands, products, services and a community of customers from within.

Nancy Rothbard
David Pottruck Professor
Professor of Management
Chairperson, Management Department

Social Media or Social Minefield? Boundary Management at Work

Social media has made it possible to share the details of our lives — both intimate and minute — quickly and easily. But with that convenience comes a host of challenges as people’s personal and professional lives, and public and private personas, converge. What strategies do people use to manage their social media presence? How do those approaches affect interactions with coworkers and relationships at work? This talk seeks to answer those questions.

Nancy Rothbard
David Pottruck Professor
Professor of Management
Chairperson, Management Department

Social Media or Social Minefield? Boundary Management at Work

Social media has made it possible to share the details of our lives — both intimate and minute — quickly and easily. But with that convenience comes a host of challenges as people’s personal and professional lives, and public and private personas, converge. What strategies do people use to manage their social media presence? How do those approaches affect interactions with coworkers and relationships at work? This talk seeks to answer those questions.

RegisterNow

Location

The Barnes Foundation

2025 Benjamin Franklin Parkway
Philadelphia, PA 19130

The world and its complex challenges require innovative solutions. More than ever, Wharton is positioned to meet these challenges head on.

This campaign will bolster the people, the research, the partnerships, the education, and the spaces that spark great ideas and bring them to global scale.

Join us.