Led by: Judd B. Kessler, Howard Marks Professor at the Wharton School of the University of Pennsylvania

In this webinar, Wharton economist Judd Kessler discusses his new book, Lucky by Design: The Hidden Economics You Need to Get More of What You Want. Professor Kessler reveals the hidden markets that determine who gets what in everyday life. Unlike familiar markets that you might learn about in your economics class — where what we get depends on how much we’re willing to pay — hidden markets do not rely on prices: you can’t buy your way into a better position. Instead, what you receive hinges on the rules by which the market operates, and the choices you make in them.

September 17, 2026