Wharton in Focus: Los Angeles 2024
Professor Kartik Hosanagar Discusses AI and the Future of Hollywood
On October 8, over 100 people joined Wharton at the SLS Hotel in Beverly Hills, California, for the School’s inaugural Wharton in Focus event.
Executive Director of Alumni Relations Shannon Connelly kicked things off by highlighting Wharton’s commitment to innovation and giving thanks to the Wharton Club of Southern California for their continued efforts to strengthen the Wharton community locally.
Connelly then introduced Kartik Hosanagar, co-director of AI at Wharton and John C. Hower Professor of Technology and Digital Business at the Wharton School. In an hour-long deep dive, Hosanagar — who also has a passion for creating short films — shared his perspective on AI in Hollywood and where the entertainment industry is headed.
“AI will dramatically shift the quality and types of stories that are developed,” Hosanagar said. “And it’s really important to focus on how human-AI collaboration is designed. What our research studies show is that if you take the human out of the most creative tasks — such as creative ideation — the quality of the stories as well as creator satisfaction is lower with AI than without AI.”
Hosanagar also underscored the difficulty of making predictions about AI’s future. “Human intelligence took millions of years to get to where we are today,” Hosanagar said. “AI is just a 75-year field. We can begin to see where things will be in the next 10–20 years. It’s hard to project out the exponential changes that will come over the next 200 years.”
As co-director of AI at Wharton, Hosanagar plays a pivotal role in mapping the School’s continued engagement with the realm of AI. Attendees were encouraged to remain connected with Wharton’s initiatives in AI and support the School’s pursuit of innovative research through philanthropy.
Deepen your connection to AI at Wharton:
- Engage with content about AI research shared by Knowledge at Wharton, the School’s online business analysis journal.
- Subscribe to the AI at Wharton newsletter for exciting news and upcoming events.
- Explore opportunities for corporate partnerships through the Wharton AI and Analytics Initiative.
- Learn more about the latest in AI and analytics through Wharton Executive Education courses. Alumni receive a 25% discount on select Executive Education programs, both on campus and virtual. For more information about your discount, visit the Wharton Executive Education website.
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