When dollars don’t make sense: When and why “reasonable” willingness- to-pay leads researchers astray

Professor Alice Moon Feedback Survey Tell Us How We Did When dollars don't make sense: When and why "reasonable" willingness-to-pay leads researchers astray Led by: Alice Moon, Assistant Professor of Operations, Information and Decisions, The Wharton School  Marketing researchers often rely on willingness-to-pay (WTP; the highest amount a consumer states that they wouldRead More

The End of the Conglomerate?

Professor Emilie Feldman Feedback Survey Tell Us How We Did The End of the Conglomerate? Led by:  Emilie Feldman, Michael L. Tarnopol Professor, Professor of Management, The Wharton School When three corporate icons—General Electric, Johnson & Johnson, and Toshiba—recently announced plans to break themselves up into pieces, it made headlines everywhere. But is thisRead More