Led By: Raghuram Iyengar, Miers-Busch, W’1885 Professor, Professor of Marketing, Faculty Director – Wharton Customer Analytics
Machine Learning (ML) is transforming marketing analytics. In this session, Raghu Iyengar, Miers-Busch W’1885 Professor, Professor of Marketing, Faculty Director of Wharton Customer Analytics will discuss these crucial changes with a focus on the challenges companies face with deploying ML as well as how companies can use ML technology to address customer needs.