Led by: Shiri Melumad, associate professor of marketing at the Wharton School

Smart technologies such as AI-enabled voice assistants, smartphones, and large language models are more than just functional tools that facilitate daily tasks and increase efficiency; they are also fundamentally altering how consumers think, feel, shop, and communicate. In this webinar, Professor Shiri Melumad will discuss novel research findings on the nature of these psychological and behavioral effects, such as how voice technology changes what we search for and buy, how smartphones encourage us to disclose more personal information, and how LLMs can diminish our depth of learning about goods and services.

June 4, 2026