Marketing Archives

Brand Purpose: What is it and why does it matter?

Feedback Survey Tell Us How We Did Brand Purpose: What is it and why does it matter? Led by: Patti Williams Ira A. Lipman Associate Professor of Marketing and the Vice Dean of Executive Education at the Wharton School at the University of Pennsylvania Recently, many brands have invested resources toward their…Read More

Generative AI: Unpacking Dynamics of Value Creation

Feedback Survey Tell Us How We Did Generative AI: Unpacking Dynamics of Value Creation Led by: Rahul Kapoor, David W. Hauck Professor and Chair, Management Department at The Wharton School, University of Pennsylvania Emerging general-purpose technologies such as Generative AI carry enormous excitement. However, the process of translating such excitement into…Read More

Using Machine Learning to Improve Economic

Feedback Survey Tell Us How We Did Using Machine Learning to Improve Economic Led by: Professor Jules H. van Binsbergen, The Nippon Life Professor in Finance at the Wharton School In this webinar, Professor van Binsbergen will discuss how he and other researchers used state-of-the-art machine learning methods to create an algorithm that…Read More

Designing for Dignity: Customer Experiences that Build Trust, Engagement and Community

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