
Wharton External Affairs All Staff
2023 Website Presentation

Alumni First Design Strategy
An inclusive design initiative for all of our alumni
- We want to think of how to make digital products that are easy to use for:
- Our oldest alumni
- Our youngest alumni
- Alumni at different career levels
- Alumni with visible and less visible disabilities
- Alumni with large monitors and small tablets.
- Alumni with 5G devices and with a 5G iPhone
- Alumni diverse in race, gender expression, abilities, and more
- Alumni grads from outside of the Philadelphia campus.
Surveys and Usability Studies
Every time an alumni answers a survey we learn the what, where, who, when, and how
- How our alumni are struggling to use the alumni website
- Who do we have an opportunity to provide a better website experience
- What our alumni are most interested in on our websites
- When in our alumni’s careers do they need specific resources
- Where on our websites we can make improvements for alumni and our partners


Fiscal Year 2023 & 2024 User Experience and Design Goals
How we are planning for the future of the alumni website.
- Wharton Activate webpages are currently in development
- Emeritus Society will be adding new content about their program Thriving in Retirement
- An update to the top-level navigation system is in its early stages
- Wharton Reunion will continue to be updated with event information as we get closer to May.

My Role
Hannah Urkowitz, UX Designer / Web Designer
Other Contributing Roles:
Corey Riddle, Creative Director
Trevor Adams, Associate Director of Digital Designer
Adam Bencan Associate Director, Digital Marketing Communications
Georgia Kouzukas, Senior Associate Director of Digital Engagement
Liz Bjordal, Associate Director, Digital Engagement
Ian Scheffler, Marketing Writer
Eileen Reinhard, Senior Writer and Multimedia Producer
(Tosin) Oluwatosin Omujola, Work Study
Kai Mai, Work Study
Eleni Rengepis, Communications Director