Wharton’s analytic approach to business education has been energized in the era of big data. With an increasingly popular major in business analytics, more than 30 courses focusing on big data, and cutting-edge interdisciplinary initiatives, Wharton is leading the way in creating business innovators and executives who power insight to reinvent decision-making.
People Lab empowers leaders to pinpoint decisions that improve their investments in people—investments that enhance outcomes for organizations and employee wellbeing. This effort led by Wharton People Analytics develops research-based assessment tools that measure what was once considered immeasurable. People Lab integrates behavioral and decision science, psychology, management, and leadership education. Its tools, data, methods, and projects will be available to undergraduate and MBA students, alumni, executive education participants, and research partner organizations around the world.
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Wharton Neuroscience Initiative
Wharton Neuroscience Initiative
Headed by Penn Integrates Knowledge Professor Michael Platt, the Wharton Neuroscience Initiative sits at the intersection of brain science and business. It promises to develop new technologies that can collect and analyze novel forms of behavioral data, spurring inquiries into the ethical and societal implications of big data and business.
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Analytics@Wharton
Analytics@Wharton
Whereas analytics was once its own discipline, big data now cuts across disciplines, industries, and economies. Marketing is analytics. Management is analytics. Business itself is analytics. The Analytics@Wharton initiative, which will launch in November 2019, will serve as a focal point for the application of data science to all business fields. The initiative will draw top researchers from around the world who will use data modeling to study industry and global issues, illuminating current challenges and new opportunities.
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“Companies tell us the secret sauce is that they want people with business knowledge who understand analytics. That is why Wharton has chosen to integrate it into the mother ship.”
Eric Bradlow, Vice Dean of Analytics
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More Than Ever is a campaign for the people, the research, the partnerships, the curriculum, and the spaces to do what we do best: revolutionize business thinking and generate results. Read their stories.
People Lab empowers leaders to pinpoint decisions that improve their investments in people—investments that enhance outcomes for organizations and employee wellbeing. This effort led by Wharton People Analytics develops research-based assessment tools that measure what was once considered immeasurable. People Lab integrates behavioral and decision science, psychology, management, and leadership education. Its tools, data, methods, and projects will be available to undergraduate and MBA students, alumni, executive education participants, and research partner organizations around the world.
Headed by Penn Integrates Knowledge Professor Michael Platt, the Wharton Neuroscience Initiative sits at the intersection of brain science and business. It promises to develop new technologies that can collect and analyze novel forms of behavioral data, spurring inquiries into the ethical and societal implications of big data and business.
Whereas analytics was once its own discipline, big data now cuts across disciplines, industries, and economies. Marketing is analytics. Management is analytics. Business itself is analytics. The Analytics@Wharton initiative, which will launch in November 2019, will serve as a focal point for the application of data science to all business fields. The initiative will draw top researchers from around the world who will use data modeling to study industry and global issues, illuminating current challenges and new opportunities.