The mission of the Wharton Customer Analytics Initiative has always been to bridge the gap between academia and industry. Last fall, Wharton marketing professors and WCAI co-directors Eric Bradlow and Raghu Iyengar were determined to find a way to engage more deeply with companies while providing students with opportunities to immerse themselves in real-world data and business contexts via a “learning by doing” approach. Just to up the ante, they set a project time limit of one month.…Read More
Companies across a variety of industries are currently spending millions of dollars on data-gathering initiatives — but few are successfully capitalizing on all this data to generate revenue. Indeed, moving from customer data collection to analysis to profitable financial results requires three things:…Read More
Electronic Arts (EA) and its analytics team wanted an outside perspective on how to use their data on game play to improve the player experience. Partnering with the Wharton Customer Analytics Initiative, EA created an anonymized dataset covering three years of online game play—including more than 1.6 million individual game…Read More 
Wells Fargo collaborates with Wharton in ways that support our students and our shared community. Through the Wells Fargo Foundation’s longstanding support of the Wharton Small Business Development Center (SBDC), Wharton and Wells Fargo have supported hundreds of entrepreneurs in Philadelphia, with a special emphasis on minority and women-owned businesses.…Read More 
We have always been interested in more generally understanding underlying strengths — performance evaluation, talent evaluation, these are very general challenges in the world. They are far more applicable outside of sports. The days when sports fans based their picks just on a hunch haven’t disappeared but they’re dwindling. Data-driven…Read More 
