Data and Analytics

The mission of the Wharton Customer Analytics Initiative has always been to bridge the gap between academia and industry. Last fall, Wharton marketing professors and WCAI co-directors Eric Bradlow and Raghu Iyengar were determined to find a way to engage more deeply with companies while providing students with opportunities to immerse themselves in real-world data and business contexts via a “learning by doing” approach. Just to up the ante, they set a project time limit of one month.…Read More

Companies across a variety of industries are currently spending millions of dollars on data-gathering initiatives — but few are successfully capitalizing on all this data to generate revenue. Indeed, moving from customer data collection to analysis to profitable financial results requires three things:…Read More