Countdown to the Real World

WCAI Analytics Accelerator Summit

The mission of the Wharton Customer Analytics Initiative has always been to bridge the gap between academia and industry. Last fall, Wharton marketing professors and WCAI co-directors Eric Bradlow and Raghu Iyengar were determined to find a way to engage more deeply with companies while providing students with opportunities to immerse themselves in real-world data and business contexts via a “learning by doing” approach. Just to up the ante, they set a project time limit of one month.Read More