The 2019 Successful Applications of Customer Analytics Conference explored how wearable tech can improve the patient experience and deliver more precise and efficient healthcare.…Read More
For the first time, the NFL released some of their highly valuable player-tracking data to the public to see what insights they could find. Four undergraduate students at Penn analyzed a completely new dataset in only a few days to show how data is changing the course of the professional sports.…Read More
How Electronic Arts relied on Wharton to deliver optimal gaming recommendations to its users…Read More
How insights affect business results, operational efficiency, and effectiveness…Read More
The nuts and bolts behind Wharton’s new academic building in the heart of Penn’s campus.…Read More
How scholarships for undergraduate students give access to opportunities in data and technology…Read More
A pioneering initiative that will change the face of a Wharton education has officially launched in part thanks to an anonymous, transformational gift…Read More
This instrumental gift will accelerate Wharton’s innovations in applying sophisticated analytical tools to solve challenges.…Read More
Can “gut” decisions be harnessed into analytics tools? Professor Cade Massey shows how.…Read More
The mission of the Wharton Customer Analytics Initiative has always been to bridge the gap between academia and industry. Last fall, Wharton marketing professors and WCAI co-directors Eric Bradlow and Raghu Iyengar were determined to find a way to engage more deeply with companies while providing students with opportunities to immerse themselves in real-world data and business contexts via a “learning by doing” approach. Just to up the ante, they set a project time limit of one month.…Read More
